Margin of error (MOE) is a statistical term that is intended to convey “accuracy”, typically around a percentage observed in a study. In political polling this is often use to…Read More
Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx…Read More
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange’s European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an “insights…Read More
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer…Read More
Planning your agenda for MRMW Europe 2015? Don’t miss our session on mobile, global, scientific measurement of the consumer non-conscious. In addition to ours, here are the nine sessions we’re…Read More
Day 2 of IIeX NA 2015 opened with some brief opening remarks and then we dove right into sessions and workshops! Nicholas McCracken of Ford spoke to us about some of…Read More
Sentient Decision Science’s Dr. Aaron Reid will be speaking at Insight Innovation eXchange North America in Atlanta, June 15-17. We would like to personally invite you to join Sentient and…Read More
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.