The Peacock’s Plume & Dancing Birds of Paradise.

“In Defense of Marketing” explores the nature and ethics of conscious and subconscious marketing tactics, details how subconscious marketing influences behavior through the automatic activation of values and goals, and discusses why we should embrace marketing as the spice of our lives rather than relegate it to the depths of the dangerous and deceptive.

“In Defense of Marketing” gives you opportunities to:

• Discover what truly determines choices and how the subconscious activation of goals is the primary way marketing influences consumer behavior.
• Delve into how subconscious marketing influences behavior through the automatic activation of goals.
• Explore the nature and ethics of conscious and subconscious marketing tactics and research methods.

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