Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Researchers in the field of social psychology have long been interested in one of the most significant malaises of society in developed countries: stereotyping. One study in particular stands out as a foundational breakthrough in showing how subconscious priming (presenting information to people in a manner that is not perceived consciously) can illuminate the true […]
As a culture (or perhaps just a cold New England culture) we’ve developed stereotypes about some of the warmer states like sunny California (72 and sunny!) or the renowned hospitality of the genteel Southern states. There might be a scientific explanation for this kind of thinking. Research on interpersonal impression shows that warmth in particular […]
Winning Olympic gold in skiing requires a certain risk vs. reward profile. The old saying saying of “without risk, there is no reward” certainly holds true, but just how much risk is the right amount of risk and what motivates people to take that risk instead of playing it safe for a more secure outcome? […]
Imagine you’re at the top of the men’s Super G at the 2010 Olympics. You are the reigning Downhill season champion and three days earlier you were favored to win the Downhill, you finished in a disappointing 6th place. You’re 35 years old. Twelve years ago you took the Silver at the Nagano Olympics in […]