Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question. —CHARLES BABBAGE, PASSAGES FROM THE LIFE OF A PHILOSOPHER
Happy Holidays and here’s a little something for the trouble!
I was standing in the Knave reflecting on how much of a tip I should leave our waitress on our twenty-two dollar check for coffee and tea. While the bill was small and we hadn’t required a lot of service, we had just spent an hour and a half at the table talking and taking holiday pictures. […]
FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer. In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s […]