Advanced research methods for market researchers | blog posts from Sentient Decision Science
Researchers and insights managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business Decisions.” Whew! That’s a mouthful.
We have often been told that stretching is good, even necessary for the full enjoyment and expression of life. Humans and some animals stretch several times a day with often satisfying results. But what about brands? Can brands stretch? How does stretching affect brand perception?
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research over the past 11 months. Thousands of studies incorporating billions of people in various ways, shapes and forms are about to bear a bounty of […]
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important observation that the industry needs a guide on when advanced methods are required and when simple explicit […]