The Insight Advantage of Measuring the Consumer Subconscious.

This papers draws on new knowledge coming out of the Sentient Consumer Subconscious Research Lab by:

• Providing a practical industry definition of implicit research techniques
• Detailing the best use cases for each technique
• Demonstrating how combining implicit and explicit measures in a single model more accurately forecasts consumer behavior

In “Is it Implicit?” you’ll learn:

• What qualifies as an implicit research technique?
• What insights can implicit research techniques provide above and beyond explicit techniques?
• Should implicit techniques be combined with traditional explicit techniques, including when and how?
• What are the appropriate use cases of implicit research techniques?

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