DOWNLOADIs it Implicit?

Aaron Reid, Ph.D.

The Insight Advantage of Measuring the Consumer Subconscious.

This papers draws on new knowledge coming out of the Sentient Consumer Subconscious Research Lab by:
  • Providing a practical industry definition of implicit research techniques
  • Detailing the best use cases for each technique
  • Demonstrating how combining implicit and explicit measures in a single model more accurately forecasts consumer behavior
In “Is it Implicit?” you’ll learn:
  • What qualifies as an implicit research technique?
  • What insights can implicit research techniques provide above and beyond explicit techniques?
  • Should implicit techniques be combined with traditional explicit techniques, including when and how?
  • What are the appropriate use cases of implicit research techniques?

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Is It Implicit?Aaron Reid, Ph.D.

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