Is Culture Changing Brand Perceptions?

Sonic branding studio Man Made Music and research firm Sentient Decision Science set out to investigate whether the current culture in the U.S. has impacted how brands are perceived, and to determine whether brands’ sonic signatures are helping or hindering that perception. Sixteen sonic logos currently in the marketplace were evaluated, across automotive, CPG, entertainment, financial services, healthcare, media, tech, telecom, and travel.

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