Measuring Emotion to Inform Creative
By Jeremy Clough
July 14, 2017
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this video, Saddington Baynes discusses how they use implicit techniques to test variance during campaign development in a co-presentation with Thom Noble of NeuroStrata.
Neuromarketing World Forum
April, 2016
Neuromarketing World Forum
April, 2016
For more information on how to incorporate emotional measurement techniques into your creative concept testing, click here.
Hello everyone,
very interesting video.
I got one question.
Maybe anyone got an answer.
Since users weren’t asked to rate the assets according to the persived attributes (innovation, premium etc), how they come up with the score for those attributes shown in the test results?
Best regarts