In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research…Read More
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video.
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact…Read More
A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011….Read More
One of the Sentient Applied Choice Architecture principles is anchoring and adjustment –defined as the influence of an arbitrary number on subsequent judgments of quantity or value (Chapman & Johnson,…Read More
Traditional research is in trouble. It is suffering from what we call the “can’t say/won’t say” problem. With 95 to 99 percent of all cognitive processes occurring below conscious awareness,…Read More
Behavioral Science is the future of market research and insight coming out of Neuroscience and Psychology are dovetailing to produce new methodologies of tapping the consumer subconscious. Here we discuss…Read More
A compelling out-group can be one of the most galvanizing forces of in-group loyalty. This is as true for playground cliques as it is for presidential candidates. This human truth…Read More