Tag: Sonic Pulse

How Sound Can Make or Break the Brand-Consumer Relationship

How Sound Can Make or Break the Brand-Consumer Relationship

by | Mar 23, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.

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