Implicit Bias Testing Using Emotion AI
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.