Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Tag: IIeX Behavior
Measures That Matter for This Moment
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.