Read posts about behavior and decision science on Sentient Decision Science’s implicit market research blog.
Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.
Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.