Tag Archives: American Culture

The CMO Advantage

Aaron Reid
Ph.D. Founder & CEO, Sentient Decision Science

Behavioral Science is the future of market research and insight coming out of Neuroscience and Psychology are dovetailing to produce new methodologies of tapping the consumer subconscious. Here we discuss…Read More

Having your cake and eating it too.

Aaron Reid
Ph.D. Founder & CEO, Sentient Decision Science

In our recent paper on Hot State Decision-Making we discussed the perfect storm of providing consumers with immediate visceral delight while simultaneously providing emotional benefits relevant to long-term goals. This…Read More