We know that it’s harder and harder for advertisers to capture consumer’s attention. When an ad goes to market, it’s important that it be optimized for maximum effectiveness on all…Read More
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about…Read More
Dr. Aaron Reid, Chief Behavioral Scientist of Sentient, educated attendees of the 2018 Paul College Digital Marketing Symposium at the University of New Hampshire on the benefits of automating behavioral…Read More
The Nature of Automaticity When I was in graduate school I read an article that changed my thinking about how the mind works. It was called “The Unbearable Automaticity of…Read More
In this interview Stephen Springfield, EVP at Sentient, is asked:”What can you expect when you add emotional measures to your research?”. Stephen describes the challenges surrounding concept testing and how…Read More
Our latest results from the Consumer Subconscious Research Lab show Clinton’s ads have significant impact in changing implicit perceptions. Here’s the data.
Political ad testing of Sanders’ “America,” ad (with Simon and Garfunkel enhancing the subtext) reveals how he’s is evoking emotion based on values.
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer…Read More