Measuring Emotion, Reason, and the Essence of Self-Identity
Our subconscious research program is dedicated to the advancement of knowledge on the drivers of human behavior. We research:
- The role of emotion in choice
- The development and advancement of implicit research technologies
- The essence of self-identity
- Consumer relationships with brands
To learn more about our research interests, current and upcoming studies, or to apply to work in our lab, please contact us for more information.