Our Sentient Technologies division is dedicated to the development and advancement of implicit research technology to provide universal access to the human subconscious.
Research methodologies that qualify as implicit and have the power to reveal non-conscious emotions and cognition include:
- True implicit association testing
- EEG and fMRI (among other neuroscience methods)
- Biometrics (including measurement of heart-rate, pupil dilation, and electrodermal activity)
In collaboration with the scientists from the Sentient Consumer Subconscious Research Lab, Sentient Technologies has turned the use of several methods from indirect (eye-tracking, for example) to truly implicit measures.