Facial coding captures revealed consumer emotion.

Based on Paul Ekman’s foundational work on the universal expression of basic emotions, facial coding has become both a darling of popular media and of serious scientific investigation and advancement.
Facial coding can be completed by hand from experts trained in the FACS system, or it can be completed by automated systems. While hand coding by FACS experts is more precise, automated facial coding algorithms hold distinct advantages in scalability.

Implicit Association Testing

Our implicit research technology is the industry-leading tool for quantifying implicit associations.


Eye Tracking

Sentient’s eye-tracking technology provides insight on which elements in marketing draw visual attention.


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