Brendan Cooney, M.S.

Vice President of Behavioral Science

Mr. Cooney has been delivering marketing research insights to executive teams for nearly 30 years, with broad experience in qualitative and quantitative methodologies, research design, and advanced statistical analysis.

Formerly a research administrator and instructor of behavioral science research methods and statistics at Hofstra University, Brendan later founded and was principal of BroadReach Research & Consulting, LLC, a firm specializing in qualitative and quantitative research initiatives across an array of industries including clients in military, healthcare, higher education, oil & gas, and consumer packaged goods.

In the past 10 years with Sentient Decision Science, Brendan has designed and led dozens of choice studies across a wide variety of applications and industries, and as Vice President oversees and coordinates the work of a highly skilled team of analysts and researchers. He holds an M.S. in Applied Experimental Psychology from Southern Illinois University and a B.A. in Psychology from Frostburg State University in Maryland.

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