Vice President of Behavioral Science
Mr. Cooney has been delivering marketing research insights to executive teams for nearly 30 years, with broad experience in qualitative and quantitative methodologies, research design, and advanced statistical analysis.
Formerly a research administrator and instructor of behavioral science research methods and statistics at Hofstra University, Brendan later founded and was principal of BroadReach Research & Consulting, LLC, a firm specializing in qualitative and quantitative research initiatives across an array of industries including clients in military, healthcare, higher education, oil & gas, and consumer packaged goods.
In the past 10 years with Sentient Decision Science, Brendan has designed and led dozens of choice studies across a wide variety of applications and industries, and as Vice President oversees and coordinates the work of a highly skilled team of analysts and researchers. He holds an M.S. in Applied Experimental Psychology from Southern Illinois University and a B.A. in Psychology from Frostburg State University in Maryland.
February 3rd, 2011Brendan Cooney
The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, a [...]
October 10th, 2010Brendan Cooney
Some choices are hard to make, especially when the options we are faced with are nearly equivalent. [...]
August 3rd, 2017Brendan Cooney