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PRODID:-//Sentient Decision Science - ECPv5.3.0//NONSGML v1.0//EN
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X-WR-CALNAME:Sentient Decision Science
X-ORIGINAL-URL:https://www.sentientdecisionscience.com
X-WR-CALDESC:Events for Sentient Decision Science
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210318
DTSTAMP:20260503T090011
CREATED:20210301T205739Z
LAST-MODIFIED:20210301T205739Z
UID:14947-1615939200-1616025599@www.sentientdecisionscience.com
SUMMARY:NPD Food & Drink Conference
DESCRIPTION:Trend-Led\, Customer-Centric & Profit-Boosting Food & Drink NPD \nSentient’s Session Details: \nFixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience  \nDescription: In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences\, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion\, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo the process again. Is it possible to re-engineer the payment experience to mitigate this negativity and transform the low point of the transaction into an emotionally positive one with sound? This study provides valuable insight into what works and doesn’t work for in-store\, mobile\, and smart-speaker payment experiences. \nJoe Sauer\, SVP\, Managing Director\, UK & EU\, Sentient Decision Science
URL:https://www.sentientdecisionscience.com/event/npd-food-drink-conference/
LOCATION:Webinar
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