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PRODID:-//Sentient Decision Science - ECPv5.3.0//NONSGML v1.0//EN
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METHOD:PUBLISH
X-WR-CALNAME:Sentient Decision Science
X-ORIGINAL-URL:https://www.sentientdecisionscience.com
X-WR-CALDESC:Events for Sentient Decision Science
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20200101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200611
DTEND;VALUE=DATE:20200612
DTSTAMP:20260503T162638
CREATED:20200604T181307Z
LAST-MODIFIED:20200604T181307Z
UID:12834-1591833600-1591919999@www.sentientdecisionscience.com
SUMMARY:Lay Low or Light It Up?
DESCRIPTION:Responding in today’s environment requires the ability to fully understand how people are feeling. Brands can’t advertise in the same way they once did and expect the same impact. Further\, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won’t give you true insight into how your ads make people feel\, let alone give you true insight into how ads make people feel about your brand. \n\nUnderstand how automated behavioral science reveals the engagement and true influence of your ads when surveys cannot\nLearn how to uncover causal changes in emotional perception of a brand with real case studies\nLearn how to optimize your ads for this moment\, by diagnosing which moments and messages resonate\, and which do not\nBe the one who brings a crucial safety tool back to your brand team at a time when brands can’t afford to make a misstep
URL:https://www.sentientdecisionscience.com/event/lay-low-or-light-it-up/
LOCATION:Webinar
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