market research manager, subtext

Sentient Decision Science is a behavioral science-based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward.

Your Role is Critical to Subtext’s Success

Sentient Insights is seeking a curious and detail-oriented Market Research Manager to support Subtext® – the only ad test that reveals how emotion changes the minds of consumers towards a brand. As a Market Research Manager on the Subtext  team within Sentient Insights, you will be working with a team of analysts to create studies to evaluate advertising creative, utilizing advanced behavioral science-based technologies. This is a growth opportunity to learn and apply advanced behavioral research technologies.  Location is flexible, but is preferably located at Sentient Decision Science headquarters in Portsmouth, NH where you will be working with the team in a brand new office building downtown, complete with a science lab and an open, collaborative work environment.

This role will report directly into the Director, Subtext within Sentient Insights, and work in tandem with Subtext storytelling, Client Service, and Technology teams to operationalize our best-in-class advertising product drive business value.    This role will architect and manage data and sampling providers and solutions, oversee the programming of quantitative surveys, apply statistical analyses, and build client presentations.


Essential Duties & Responsibilities:

  • Mange the execution of marketing research projects for our clients, overseeing the accurate setup, programming, data collection and delivery of client reports
  • Use online survey programming software to build online surveys, updating questions, logical flow and quota assignments.
  • Assemble videos, imagery and other visual content needed for advertising tests.
  • Create facial coding, eye tracking and implicit association experiments to test advertising creative.
  • Monitor data collection from online sample providers, tracking survey results and progress on a daily basis.
  • Process and merge data into comprehensive data crosstabs, comparing significant differences across test conditions.
  • Identify process and product improvements for more efficient data collection.
  • Communicate data in a standard reporting format in PowerPoint, building charts and visuals to clearly present scores and underlying data drivers.
  • Quality check survey programming and client reports.
  • Review and code qualitative responses
  • Regularly update and contribute to the Subtext Ad database


Competitive compensation and excellent benefits including 401K Plan, profit sharing, health, dental, and disability insurance. Flexible remote working policy.


  • • Bachelor’s degree
  • 3-5 years of experience of survey research in a professional or academic setting, with experience with fielding and data collection methods.
  • • Proven statistical/mathematical and analytical skills, familiarity with survey programming software.
  • • Proficient in Microsoft Excel and PowerPoint
  • • Attention to detail and keen eye for process, consistency and accuracy.
  • • Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
  • • Organizational skills with ability to manage multiple priorities and deadline pressures
  • • Strong interpersonal skills and ability to work in a team environment as well as independently
  • • An enthusiastic, resourceful attitude and problem-solving approach to challenges and unknowns
  • • Ability to visualize and communicate workflows and processes effectively at every step of research project management.
  • • Strong curiosity and passion for understanding human behavior.
  • • Background in Behavioral Psychology, Sociology, Market Research, Marketing & Advertising, Business Operations, Computer Science or related fields is preferred.


Minimum Master’s level graduate degree with emphasis in the areas of psychology and business.


The beautiful and charming Portsmouth, NH.

Portsmouth, NH

Portsmouth’s unique geographic location offers endless opportunities for recreation. Spend the day at the beach, sailing out to the Isles of Shoals, or enjoying a lobster dinner on one of the local piers.

Scottsdale, Arizona

Sitting at the base of Camelback Mountain, the office offers views of the McDowall Sonoran Preserve, the largest “urban park” in the United States, encompassing more than 30,500 acres and over 180 miles of trails.

London, England

Two decades ago, the area was decidedly grittier, edgier and rougher – today it is the unrivaled creative hub of the East End. In fact, Old Street’s Silicon Roundabout is the third largest technology start-up cluster after San Francisco and New York City.

Niche Grade for Portsmouth, NH

Public Schools

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About Sentient Decision Science

Sentient Decision Science was founded in 2007 with a mission to increase empathy for the human condition. By providing scaled access to human emotion and its cognitive antecedents, Sentient Decision Science delivers new insight into human behavior and the reasons behind that behavior. Sentient Decision Science is the parent company of Sentient Labs and Sentient Insights. Sentient Labs builds behavioral science-based technologies that more accurately predict and explain behavior. These technologies measure human emotion, attention, and neural network associations in the mind, enabling businesses, governments, and individuals to better understand the human experience. Sentient Insights builds business insights products using the theories, techniques and technologies developed by the Sentient Labs. These products are automated and bring the benefits of behavioral science to business at scale.

For more information about Sentient Decision Science and our groundbreaking research please contact us.