Is What You’re Buying Truly “Implicit”?

Christina Luppi
Sr. Manager of Marketing

In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do you know if what you’re buying is truly “implicit”?  What are some of the things that you can look for to assess the scientific rigor of these techniques and make sure that you’re really getting those unique, System 1, emotional data points?

We’ve put together this infographic to help you understand what makes a research technique “implicit” and to guide you in evaluating some of the other methodologies you may be seeing out in the marketplace:Implicit_Infographic-Sentient-2017 (002)

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