Measuring Emotion to Inform Creative

Jeremy Clough
Vice President, Product & Marketing Strategy

Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this video, Saddington Baynes discusses how they use implicit techniques to test variance during campaign development in a co-presentation with Thom Noble of NeuroStrata.

Neuromarketing World Forum
April, 2016

For more information on how to incorporate emotional measurement techniques into your creative concept testing, click here.

1 Comment

  • Bernd says:

    Hello everyone,

    very interesting video.

    I got one question.
    Maybe anyone got an answer.

    Since users weren’t asked to rate the assets according to the persived attributes (innovation, premium etc), how they come up with the score for those attributes shown in the test results?

    Best regarts

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