TMRE 2014 – Sentient's Guide to Three Days of MRX Nirvana
In addition to demonstrating our products and services at booth #220 at TMRE, Sentient will be leading or presenting at two sessions, included below. (Psst: There will be opportunities to eat chocolate!) Follow Sentient on Twitter to give us more suggestions or connect at TMRE.
As a help for our readers, we would like to share some of the sessions we are most looking forward to. If you’re interested in the subconscious and implicit research, here are a few speakers and events not to be missed at TMRE 2014.
Day 1 – TMRE 2014
8:30 a.m. – Harnessing Influence
Itamar Simonson, Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University and Author, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information”
Track: Keynote
Room: Royal Palm Ballroom
10:45 a.m. – Storytelling and Actionable Research Delivery
Thania Farrar, Director of Research Innovation, Burke, Inc.
Track: Strategic Communications & Consultative Leadership
Room: Valencia
2:30 The Future of Research: What is it? Transforming Market Research from a Cog in the Wheel to Being the Wheel
Marie Wolfe, Consumer & Market Insights, Global Director of Research Innovation, Unilever
Track: Strategic Communications & Consultative Leadership
Room: Valencia
3:20 p.m. – Connecting Consumer Emotions to Brands
Dr. Aaron Reid, Ph.D., Sentient Decision Science
Room: Estate 2
Track: Demo Zone A
In this session, Dr. Reid will demonstrate how measuring the emotional associations consumers have with new products can help people reconnect with the emotions that mean the most to them and make meaningful connections to your products and brands.
3:45 p.m. – Accelerating Portfolio Growth Through Consumer & Customer Insights
Brian Walsh, Sr., Director, NAB Shopper Insights, PepsiCo
Track: Shopper Insights & Analytics
Room: Galeria South
3:45 p.m. – Making Sense of Neuroscience Ad Testing–Comparing Methods Across Subconscious and Emotional Response
Celia Van Wickel, Manager, Market & Consumer Insights and John Whitaker, Vice President, Market & Consumer Insights, Lowe’s
Track: New Technologies & Methodologies
Room: Estate 3
Day 2 – TMRE 2014
9:15 a.m. – Disrupt Habit
Charles Duhigg, Author, “The Power of Habit”
Track: Keynote
Room: Royal Palm Ballroom
10:45 a.m. – Neuro-Coach Your Campaign from Idea and Animatic to Finished, Multi-Channel Creative
Pranav Yadav, CEO, Neuro-Insight US
Track: Consumer Psychology & Behavioral Economics
Room: Galeria North
2:30 p.m. – How to Extend Your Brand With Implicit Consumer Insights
Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, Sentient Decision Science and Stephen Springfield, Sr. Director, Innovation, PepsiCo/Frito-Lay
Track: Consumer Psychology & Behavioral Economics
Room: Galeria North
Day 3 – TMRE 2014
8:30 a.m. – Wired for Story
Jonathan Gottschall, Author, “The Storytelling Animal”
Track: Keynote
Room: Royal Palm Ballroom
11:30 a.m. – Connecting Consumers with Advertising
Kajoli Tankha, Director Research, One Consumer Advertising, Microsoft
Track: Brand Insights & Engagement
Room: Addison West
