Read posts written by Yi Zhang on Sentient Decision Science’s implicit market research blog.
How behavioral science could have turned a multi-million dollar mistake into a multi-million dollar topline growth. When Netflix imposed a 60% increase in the prices consumers paid for their movie rental and streaming subscription service, naturally, consumers were not happy. Netflix did the rational math to determine price per subscriber and the percentage of […]
There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t see or explain, but it is so true. This actually happened at the 23rd […]
Philosophers have long been interested in how and why people make judgments in moral dilemmas. Imagine the following scenario (let’s call it the “switch scenario”): a trolley is heading down the tracks toward five people. The only way to save those five lives is to hit a switch that diverts the track down a different […]
The Association for Psychological Science held its 23rd annual convention from May 26 to May 29 in Washington, DC. This year’s convention featured innovative research at the forefront of psychological science across a wide range of domains, with a strong focus on the neural mechanisms of various social and cognitive processes, including implicit cognition, consciousness, […]