TV/Media Archives - Page 2 of 11 - Sentient Decision Science

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Winners of the 2011 EXPLOR Award

by Sentient Decision Science, Inc. | Nov 8, 2011 | Consumer Decision Making

This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – […]

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Sentient Selected as EXPLOR Award Finalist

by Aaron Reid | Nov 2, 2011 | Consumer Decision Making

Anchoring & Adjustment on "Hell's Kitchen"

by Meghan VH | Sep 23, 2011 | Human Emotion & Motivation

One of the Sentient Applied Choice Architecture principles is anchoring and adjustment –defined as the influence of an arbitrary number on subsequent judgments of quantity or value (Chapman & Johnson, 2002). In this principle, the value (or “anchor”) serves as a reference point for consumers, and they form their subsequent judgments on value based on […]