Tag Archives: TV/Media

Sentient Selected as EXPLOR Award Finalist

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011….Read More

The trouble with traditional market research

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Traditional research is in trouble. It is suffering from what we call the “can’t say/won’t say” problem. With 95 to 99 percent of all cognitive processes occurring below conscious awareness,…Read More

The CMO Advantage

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Behavioral Science is the future of market research and insight coming out of Neuroscience and Psychology are dovetailing to produce new methodologies of tapping the consumer subconscious. Here we discuss…Read More