Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime,…Read More
Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! …Read More
We’re at the beginning of the fourth industrial age,” Gregg Archibald declared at the start of 2016’s North American Insight Innovation eXchange (IIeX 2016 NA). “The world is changing. What we’re talking…Read More
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
In a sold-out session at Harvard Business School, Dr. Aaron Reid explains the three keys to a successful new product launch. Referencing insights from over 10 years from Schneider Associates’…Read More
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly…Read More
Researchers and insights managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business Decisions.” Whew!…Read More
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research…Read More