We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and…Read More
In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. Such is the premise of…Read More
Warning: These Results Might Offend Your System 2 Sensibilities Sentient Decision Science is a fascinating place to work. For those of you who don’t know us yet, essentially we quantify…Read More
Do implicit associations affect sales? We used mobile implicit research tech to conduct a live product consumption test. The results might surprise you!
Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time,…Read More
Traditional market research techniques have relied on System 2 processing, which can only tell you part of the story. System 2 is deliberative: you ask a question and you get an…Read More
Many insights professionals have started to think of the conscious mind as the tip of the consumer thought iceberg, with the vast majority of the mass lying beneath the surface….Read More