Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. Such is the premise of…Read More
From hot consumer products and the personal brands of sports celebrities to nitty gritty how-tos and the controversy over Muslim immigration, the Sentient team stays on the cutting edge of all…Read More
Warning: These Results Might Offend Your System 2 Sensibilities Sentient Decision Science is a fascinating place to work. For those of you who don’t know us yet, essentially we quantify…Read More
Do implicit associations affect sales? We used mobile implicit research tech to conduct a live product consumption test. The results might surprise you!
Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time,…Read More