A CROWDED HOUSE If you’re someone who likes to imagine new product ideas or to invent new uses for existing brands, imagine what fun you would have working with brands…Read More
In this interview Stephen Springfield, EVP at Sentient, is asked:”What can you expect when you add emotional measures to your research?”. Stephen describes the challenges surrounding concept testing and how…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
Capturing the essence of #FUSE15 in a paragraph or less is a daunting task, but if we could sum-up vibe we felt, we might say FUSE15’s underlying message was the…Read More