The primary consumer choice models used in quantitative predictive analysis for market research are seriously outdated. Here’s what we need now.
Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying…Read More
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club in…Read More
We’re happy to announce that Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will be speaking at the Nonconscious Impact Measurement Forum on November 6 in…Read More
Dr. Aaron Reid, Ph.D. and Chief Behavioral Scientist at Sentient Decision Science, will present live at the “How to Make the Most of Neuro Techniques” Warc Webinar Tuesday, September 30 at…Read More
My apprenticeship in marketing research started at a global management consulting firm. At the time, I was considered a unique guest at the case team table, a specialist among the…Read More
I can hear Cher’s beautiful bellow on the remake version now…“if you want to know, if he loves you so, it’s in his kiss…whoa, yeah, it’s in his kiss!” Try…Read More
Our apologies to Bill Shakespeare for destroying his famous quote. Perhaps we can recover by providing marketers some better-spoken advice related to selling their products and services. Our advice is…Read More