John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods…Read More
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx…Read More
Our latest results from the Consumer Subconscious Research Lab show Clinton’s ads have significant impact in changing implicit perceptions. Here’s the data.
This week consumer neuroscience pioneers Dr. Rafal Ohme, Dr. Cristina De Balanzo, and Sentient’s Dr. Aaron Reid came together for a Warc Webinar about the “Latest Thinking on Implicit Testing.” The…Read More
I am regularly asked what exactly “emotional association” data looks like and what to do with it. While the answer varies a lot by client, medium, and industry, understanding the…Read More
What can Bowerbirds teach us about retail fashion and nonconscious market research? Quite a lot, it turns out, as Dr. Aaron Ashley Reid, PhD. explained when he presented at the…Read More