Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! …Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
At Sentient, we bring advances from behavioral science to the business community to move global business forward. You could say consumer neuroscience is in our DNA whereas the industry remains in…Read More
Have you seen the latest GRIT (Greenbook Research Industry Trends) Report? It’s an honor to be included and we’re excited to share our contributions with you. Here’s where you can find Sentient in…Read More