This week consumer neuroscience pioneers Dr. Rafal Ohme, Dr. Cristina De Balanzo, and Sentient’s Dr. Aaron Reid came together for a Warc Webinar about the “Latest Thinking on Implicit Testing.” The…Read More
Sentient Decision Science’s Dr. Aaron Reid will be speaking at MRMW Europe 2015 in London, September 15-17.
Our journey from the early 2000s on making insights from the behavioral sciences practical and accessible for business has been intellectually stimulating and exceptionally rewarding. As the applied consumer neuroscience market…Read More
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
The third and final day of IIeX NA 2015 opened with the announcement of the winners for the IIeX Insight Innovation Competition! Congratulations to Fetch Rewards who will take home $25,000…Read More
Day one of the Insights Innovation Exchange (IIeX NA 2015) in Atlanta was full of energy! The total number of registered attendees topped 750, in what is now the conference’s…Read More
Next week we’re heading to Insight Innovation eXchange (IIeX) North America in Atlanta, where we’ll be hosting a few sessions on implicit market research and nonconscious measurement techniques. We hope…Read More
Sentient Decision Science’s Dr. Aaron Reid will be speaking at Insight Innovation eXchange North America in Atlanta, June 15-17. We would like to personally invite you to join Sentient and…Read More