Implicit Bias Testing Using Emotion AI
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.
We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.