On Wednesday night we’re running a Republican debate implicit impact study. With Ben Carson surging in national polls, it will be interesting to see how implicit perceptions of his candidacy compare…Read More
As a complement to this year’s IIeX Forums on November 9, 10 and 11, Sentient Decision Science will host an in-depth interactive workshop focused on implicit measurement. The official IIeX…Read More
Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead one session and one half-day workshop during the Insight Innovation Exchange Forums (IIeX) November 9-11, 2015 at New World Stages…Read More
This week consumer neuroscience pioneers Dr. Rafal Ohme, Dr. Cristina De Balanzo, and Sentient’s Dr. Aaron Reid came together for a Warc Webinar about the “Latest Thinking on Implicit Testing.” The…Read More
Our journey from the early 2000s on making insights from the behavioral sciences practical and accessible for business has been intellectually stimulating and exceptionally rewarding. As the applied consumer neuroscience market…Read More
Day one of the Insights Innovation Exchange (IIeX NA 2015) in Atlanta was full of energy! The total number of registered attendees topped 750, in what is now the conference’s…Read More
Next week we’re heading to Insight Innovation eXchange (IIeX) North America in Atlanta, where we’ll be hosting a few sessions on implicit market research and nonconscious measurement techniques. We hope…Read More
We tested subconscious perceptions of the Apple Watch against those of traditional watch brands. Check out the results of our live implicit research study.