If you weren’t able to make it to the first ever IIeX Behaviour conference in London last week, we’re sharing our session here! We were extremely proud to attend this…Read More
The Nature of Automaticity When I was in graduate school I read an article that changed my thinking about how the mind works. It was called “The Unbearable Automaticity of…Read More
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what’s new with Sentient Prime’s implicit platform and the impact it’s having on the European…Read More
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More