Tag: Humor

Read posts about humor on Sentient Decision Science’s implicit market research blog.

Priming: the best anti-aging cream

My mother has always told me that age is a state of mind, and if you wanted to be younger, you can simply “think younger”. Though I’m sure many aging folk would disagree with such maternal wisdom, behavioral researchers John A. Bargh, Mark Chen, and Laura Burrows have evidence that supports my Mom’s thesis! In […]

Self-Identification with McDonald's Coffee Blend

Fill in the blanks: Blizzard of ___? ‘78 Sprinkles or Jimmies ___? Jimmies 5 inches of snow ___? Dusting Manhattan chowder ___? Never heard of it If you know the answers to these questions, you’re a “true New Englander” according to McDonald’s in their new ad campaign for their Newman’s Own coffee. Newman’s Own New […]

Wii: Let's Get Visceral

Take a moment and let your mind wander; inhale deeply, exhale, and find your neutral state. Now click play on the video below. You might want to turn down your speaker volume a little.
One might simply explain this as a conventional sibling relationship; the younger sibling almost always wants to do everything just like the older sibling. If this were the whole explanation, though, why would we be getting excited and happy too? Part of what’s happening for the little girl – and to a lesser degree, us, the almost-detached observer – is an explosion of activity in a group of nerves in the brain called “mirror neurons.”

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