Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
Joe Sauer, SVP at Sentient, discusses where the science and technology are going for quantifying emotion at MRMW. To watch the full discussion visit http://bit.ly/2teNiET. For information on Sentient Prime,…Read More
In the midst of a rapidly evolving omnichannel world, a rock solid understanding of shopper behavior and their evolving expectations has never been more critical. Such is the premise of…Read More
At Sentient, we bring advances from behavioral science to the business community to move global business forward. You could say consumer neuroscience is in our DNA whereas the industry remains in…Read More