As a complement to this year’s IIeX Forums on November 9, 10 and 11, Sentient Decision Science will host an in-depth interactive workshop focused on implicit measurement. The official IIeX…Read More
Join host Thom Noble and consumer neuroscience pioneers Dr. Aaron Reid and Dr. Andrew Baron on Tuesday October 20, 2015 at 11 a.m. EDT (4 p.m. BST) as the gloves come…Read More
Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead one session and one half-day workshop during the Insight Innovation Exchange Forums (IIeX) November 9-11, 2015 at New World Stages…Read More
Planning your agenda for MRMW Europe 2015? Don’t miss our session on mobile, global, scientific measurement of the consumer non-conscious. In addition to ours, here are the nine sessions we’re…Read More
Sentient Decision Science’s Dr. Aaron Reid will be speaking at MRMW Europe 2015 in London, September 15-17.
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
Day 2 of IIeX NA 2015 opened with some brief opening remarks and then we dove right into sessions and workshops! Nicholas McCracken of Ford spoke to us about some of…Read More
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.