Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer…Read More
Negative emotions tell us something important about ourselves; when we feel bad, it’s because something in our lives needs to be remedied to bring us back to neutral. Along this…Read More
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer:…Read More
From hot consumer products and the personal brands of sports celebrities to nitty gritty how-tos and the controversy over Muslim immigration, the Sentient team stays on the cutting edge of all…Read More
What’s the best way to cut through the clutter and differentiate your brand this holiday season? Make ’em cry. We mean it. The ability for an ad to tap directly…Read More