PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
“Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful –…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer…Read More
Negative emotions tell us something important about ourselves; when we feel bad, it’s because something in our lives needs to be remedied to bring us back to neutral. Along this…Read More
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer:…Read More