Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is…Read More
A CROWDED HOUSE If you’re someone who likes to imagine new product ideas or to invent new uses for existing brands, imagine what fun you would have working with brands…Read More
Many compelling uses of Implicit research stem from its ability to “measure emotion.” But most of us aren’t used to considering the diverse ways we use “emotion” to describe our…Read More
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
“Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful –…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More