Planning your agenda for FUSE 2015? Don’t miss our session on how advanced consumer subconscious research can provide the insights you need to successfully extend your brand.
Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk….Read More
Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time,…Read More
The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has…Read More
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data…Read More
In order for brand managers to effectively position their product in the marketplace, they must have a deep understanding of the specific consumer emotions they’re looking to target. Watch as Dr….Read More
Did you know that emotions are quantifiable? With the right consumer behavior research tools, market researchers can learn how emotions interact with reason to determine consumer choice. In the white…Read More
Imagine the following scenario: you are choosing between two high-end toasters: Toaster A (which has two slots, both wide enough for bagels, and costs $49) Toaster B (which has four…Read More