“Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful –…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx…Read More
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer:…Read More
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
Planning your agenda for FUSE 2015? Don’t miss our session on how advanced consumer subconscious research can provide the insights you need to successfully extend your brand.
Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk….Read More