Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx…Read More
Watch as Sentient’s Chief Behavioral Scientist Dr. Aaron Reid shows us what market researchers can learn about the measuring the non-conscious impact of advertising from everyone’s favorite illicit drug manufacturer:…Read More
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
Planning your agenda for FUSE 2015? Don’t miss our session on how advanced consumer subconscious research can provide the insights you need to successfully extend your brand.
Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk….Read More
Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time,…Read More
The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has…Read More
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data…Read More