Tag: Behavior and Decision Science

Read posts about behavior and decision science on Sentient Decision Science’s implicit market research blog.

What Can Measurements of System 1 Predict?

by Christina Luppi | Jul 26, 2018 | Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

From the Mind to the Bottom Line

From the Mind to the Bottom Line

by Christina Luppi | Jun 28, 2018 | Ad Testing, Advanced Research Methods

The Automation of Behavioral Science and the Future of the Market Research

by Aaron Reid | Dec 21, 2017 | Advanced Research Methods, Consumer Decision Making, Implicit Research Technology

Putting Emotion Into The Equation – A TMRE Lecture

by Christina Luppi | Nov 10, 2017 | Advanced Research Methods, Brands & Branding, Implicit Research Technology

When is a Dorito not a Dorito? A Tale of Brand Extendibility.

by Stephen Springfield | Oct 24, 2017 | Advanced Research Methods, Brands & Branding, Implicit Research Technology

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