Sentient SVP of research operations Joe Sauer understands why market researchers are pushing to capture consumer emotion. An argument for using both implicit and explicit techniques in market research. #mrx…Read More
It’s Not Just an Implicit Attitude, it’s Related to Voting Preferences! Our recent article on the deeply held attitudes of Americans on the topic of muslim immigration has received a lot…Read More
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.
Capturing the essence of #FUSE15 in a paragraph or less is a daunting task, but if we could sum-up vibe we felt, we might say FUSE15’s underlying message was the…Read More
Day one of #FUSE15 was a tough act to follow. But with speakers like Morgan Spurlock and Michael J. Fanuele, it’s not hard to see why day two’s sessions had such an impact. Here’s…Read More
Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying…Read More
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data…Read More
Sentient Decision Science will be making multiple presentations on how to measure the consumer nonconscious at The Market Research Event (TMRE) October 20-22, 2014 at the Boca Raton Resort & Club in…Read More